On Christmas 2014, we decided to forget about Santa and embrace a character that seemed like he was almost made for Al Rifai: The Nutcracker. By placing the character at the forefront of our campaign, we created a short film that reimagined the Nutcracker story within the world of Al Rifai.
Starting as a rejected Christmas gift, the Nutcracker comes to life, inviting his new friend, the young girl at the heart of the story, to join him to discover all the treasures that Al Rifai holds within its winter wonderland.