Sleep Comfort has been the leading mattress brand in Lebanon since 1973, in spite of the fact that it hasn’t advertised itself in years. To increase awareness of this fact we created a campaign that spoofed the stereotypical ideas that agencies pitch to clients to create a “winning” campaign: The Hot Blonde, The Annoying Jingle, The “Expert” Opinion, The Mascot.
With the final message, being: Sleep Comfort - No advertising needed, the campaign used the same colloquial language the Lebanese use when talking about someone who needs no introduction.